美客多店铺等级划分最新变更要求
发布日期:2023-04-14 14:33:02



美客多在Reputation(店铺声誉)衡量指标外,还会根据卖家产生的实时销售额和订单量等一系列维度来评定卖家的店铺等级。不同的等级会有不同的要求,等级越高意味着店铺获得的流量倾斜越多。新店铺是没有等级的状态,当销售额达到美客多店铺等级系统的门槛后,卖家店铺会自动升级,就像打怪一样晋升级别。

以前美客多平台各等级销售额门槛为平均值考核如下:

Mercado Líder销售额:$2,500

Mercado Líder Gold销售额:$7,500

Mercado Líder Platinum销售额:$20,000

当达到了上面的销售额门槛买家则会在listing页面清楚地看到自己的店铺等级:

就在这两天,小元后台就收到了平台店铺等级划分最新变更要求,目的是让所有的卖家提供优质的服务,因为这样做可以改善买家的体验,同时有助于业务的增长:

Brazil as of March 21st:

 

Mexico as of April 12th:

 

 

Colombia as of April 19th:

 

 

Chile as of April 19th:

 

 

从上面的表格可以看到这次的改变除了分不同的销售额门槛考核外,还分不同的站点考核,同时还增加了最低销售订单要求。即从之前所有站点统一只对销售额阶梯考核来晋升,到现在分站点,分销售额同时满足销售订单的条件才能晋升店铺的等级,

从这次店铺声誉和店铺等级的改变来看,小元觉得这平台对于精细化的卖家,投入更大的卖家会有越来越多的流量扶持,让优秀者更优秀。

各卖家朋友们,拿出你做亚马逊的士气,拿出你做亚马逊的决心来做美客多吧,小元偷偷的告诉你,美客多这个平台的毛利不会比亚马逊差哦。

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